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What are the characteristics of supermarket promotion counters
source：www.gz1082.cn | Release time：2024年11月06日1、 Eye catching and eye-catching
1. Vibrant colors
Promotion counters usually use bright and vibrant colors such as red, yellow, orange, etc. These colors have a high visual impact and can stand out among the numerous shelves and products in supermarkets, quickly attracting customers' attention.
The selection of colors will also be matched according to the characteristics of promotional products and the theme of promotional activities to achieve a good visual effect.
2. Unique design
The design of the promotion desk is often unique and varied in shape. Some promotional counters adopt smooth line designs such as curved and circular shapes, giving people a soft and comfortable feeling; Some use geometric shapes such as squares and triangles, which appear simple and atmospheric.
The unique design can increase the recognition of the promotion counter, allowing customers to see and be attracted from a distance.
2、 Flexible and diverse structure
1. Foldable design
For the convenience of storage and transportation, many supermarket promotion counters adopt foldable designs. When not in use, the promotion desk can be folded up, taking up less space and making it easier to store. When conducting promotional activities, simply expand and use it, which is very convenient and fast.
The foldable design also allows the promotion desk to be flexibly adjusted according to different promotion venues, adapting to various space needs.
2. Height adjustable
The height of the promotion desk can be adjusted according to different promotional needs. Generally speaking, the height of the promotion desk can be adjusted within a certain range to accommodate salespeople and customers of different heights.
A suitable height can make salespeople more comfortable to carry out promotional activities and also facilitate customers to view and select products.
3. Multi layer display
Promotion desks usually have multiple display spaces that can showcase multiple promotional products simultaneously. Different levels can be arranged reasonably according to the size, shape, and promotional focus of the products, making the product display more rich and orderly.
Multi layer display can also increase the display area of products and improve promotional effectiveness.
3、 Practical and convenient functions
1. Promotion function
The surface of the promotion desk can usually be used to post promotional materials such as posters and posters, which are used to introduce the characteristics, advantages, and prices of promotional products. These promotional materials can help customers better understand promotional products and stimulate their desire to purchase.
Some promotional platforms are also equipped with electronic display screens, which can play promotional videos, advertisements, etc., further enhancing the promotional effect.
2. Storage function
Promotion desks are usually designed with a certain amount of storage space, which can be used to store inventory of promotional products, promotional tools, and promotional materials. The design of storage space can make the promotion site more tidy and orderly, making it convenient for salespeople to replenish and organize products.
Some promotional counters are also equipped with drawers, cabinet doors, etc., which increase the security and confidentiality of storage.
3. Interactive function
In order to increase customer engagement and interactivity, some promotional platforms will be designed with interactive elements such as lucky draws, games, etc. These interactive activities can attract customers to stay, increase their stay time in the promotional area, and improve the effectiveness of the promotion.
The interactive function can also enhance customers' impression and favorability of promotional products, promoting the sales of goods.
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